Details matter

March 6th, 2007

Just lately I’ve read more Wedding magazines than photographic ones – having said I wasn’t going to buy many they keep manifesting themselves into my life. I guess they make a good marketing tool.

What’s interesting is the customer experience as a potential buyer. I’m noticing the little details that I really appreciate – like when someone takes a genuine interest in your plans. That was said to me on a course recently, and I really thought it was just something everyone did as part of building a rapport with their customer, but they don’t.

The devil is in the detail, and it’s very interesting being on the other side.

Entry Filed under: General