Natural Light is King!

February 16th, 2007

I’m currently working on my “core marketing message” for my soon to be repositioned portrait photography business – Blue Eyes Kids Photography. I’m working with a marketing consultant who has been asking me a range of questions. It’s really intense stuff, and I find myself looking at other people’s businesses and wondering if they have ever even thought about their core marketing message or who their ideal customer might be. Or did they just instinctively know how to make their customers fall in love with them?

I sure hope all the thinking is worth it! Part of the difficulty for me is the type of portrait photography I want to do, and how I communicate that to the world. I’m so not into the white background variety, or shooting with flash for the ‘rabbit in the headlight’ look. I’m aiming for a more candid form of portraiture that happens outside of the studio and offers clients a more relaxed and naturalistic style. For me natural light is king. Being out of doors is just more fun and that shows in the final collection of photographs.

Entry Filed under: Kids Photography