This article is taken from Sean’s newsletter.
It caught my eye, because I’ve been a Mac user for many years,
and have seen how the iPod has changed people’s perceptions of
the company.
Even Chris Moyles (BBC Radio One DJ) is now a Mac user! The latest
podcast of his breakfast show treated us to (more…)
February 20th, 2007
I’m currently working on my “core marketing message” for my soon to be repositioned portrait photography business – Blue Eyes Kids Photography. I’m working with a marketing consultant who has been asking me a range of questions. It’s really intense stuff, and I find myself looking at other people’s businesses and wondering if they have ever even thought about their core marketing message or who their ideal customer might be. Or did they just instinctively know how to make their customers fall in love with them?
I sure hope all the thinking is worth it! Part of the difficulty for me is the type of portrait photography I want to do, and how I communicate that to the world. I’m so not into the white background variety, or shooting with flash for the ‘rabbit in the headlight’ look. I’m aiming for a more candid form of portraiture that happens outside of the studio and offers clients a more relaxed and naturalistic style. For me natural light is king. Being out of doors is just more fun and that shows in the final collection of photographs.
February 16th, 2007
Now I love photographing landscapes, so for me lifestyle photography is an extension of that, but with people. Photographing someone in a natural environment using natural light enables me to capture them, as they are – relaxed & happy. It enables me to create something unique – as it’s never in the same place so the results are always different, and the client gets a unique piece of contemporary art that captures their moment in time. And is about them. Completely bespoke. Watch this space!
February 7th, 2007
I’m feeling all inspired at the moment. And it’s not just because snow is forecast for tomorrow.
Last week I spent a few days in the Lake District focusing on my business and where I wanted to take it. I nearly filled a notebook with ideas and things I need to get busy with. It started well – I travelled the day before so breakfast at my B&B on the day of the course introduced me to two other people also heading the same place as me, the Annabel Williams Studio in Staveley, Cumbria.
Interestingly we’d all embarked on photography as a second career after being made redundant from our employers – all very happy about that I might add. And all interested in Lifestyle Photography – not that the course was about that – this one focused more on marketing your business than technical skills with the camera.
Now everyone comments about the cost of these courses, and there is no escaping that, especially once you’ve thrown in petrol for a 600 mile round trip and three nights B&B, but I can honestly say I got value for money.
The course was packed with information, and unusually for me I asked a lot of questions. Mostly because I’d gone with a long list – at their suggestion. Better still everyone was really friendly, and happy to talk about their businesses & aspirations.
What a breath of fresh air that was.
February 5th, 2007
My calendar has this positive affirmation for Wednesday 24 January – accompanied by a rather appropriate snowy image:
“Life is an adventure, and the universe is always on my side.”
Not doubting the adventure bit, but I can hear my inner voice whispering “no - not always” and I wish it’d be quiet.
January 24th, 2007
Snow has arrived, and this is the view from my igloo (formerly known as my studio). I was hoping for a blue sky too, but that’s not to be. Now fingers crossed I managed to find some snow in the Lake District too. I have a course to attend there for two days, but will have some free time to indulge in a spot of photography either side.
January 24th, 2007
It’s the time of the year when we all think about what we’d like to achieve in the coming months, and I’ve been trying to forecast what might happen. I had a go at this six months ago, and now I look at it and laugh. (more…)
January 23rd, 2007
January 19th, 2007
Andrew – the man responsible for making this website work sent me his newsletter today, and as soon as I saw his article: Don’t confuse your wedding with your marriage! I had to read it. It just hit the note as to how I’m feeling at the moment.
Himself proposed on New Year’s Eve, and I (more…)
January 12th, 2007
My website has had a bit of a makeover – courtesy of Tracey at Media Minister. I have to say when I first read the new words she’d written for my home page I chuckled. To me it’s a bit on the cheeky side but I am looking forward to seeing what impact the changes have on my visitors.
January 11th, 2007